| Spotify made a pair of acquisitions in February, both focusing on podcasts: the podcast creation platform Anchor, and content creator Gimlet Media. The terms were not announced but CNBC reported that Gimlet was being valued at $200 million pre-acquisition, and Spotify has talked about committing around $500 million in M&A spend towards podcasts this year. Read next: Spotify stakes its claim for podcast supremacy with Gimlet and Anchor acquisitions In a blog post titled 'Audio First', Spotify CEO Daniel Ek wrote: "Gimlet is one of the best content creators in the world" and "Anchor has completely reimagined the path to audio creation, enabling creation for the next generation of podcasters worldwide — 15 billion hours of content on the platform during Q4." "Gimlet and Anchor will position us to become the leading platform for podcast creators around the world and the leading producer of podcasts," he added. Ek continued to detail how under the Spotify umbrella these two acquisitions will allow them to "offer better discovery, data, and monetisation to creators". "With the addition of Gimlet and Anchor, Spotify will now become the leading global podcast publisher with more shows than any other company," he concluded. Let's block ads! (Why?)
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