Learn from AirtelTigo merger to save businesses, jobs - Carlos Ahenkorah - Myjoyonline.com

The Deputy Trade Minister has advised owners of struggling businesses to consider merging to save their companies and prevent jobs losses.

Carlos Kingsley Ahenkorah said industry players should learn from the coming together of AirtelTigo as a solution to many of the collapsing companies in the country to save their businesses.

Speaking at the official launch of AirtelTigo Business service at the Mariott Hotel in Accra on Friday, he said, "It is very sad that when many companies do not do well knowing perfectly that the only solution they have is to merge with a stronger partner or make themselves available to be acquired, they will rather see their companies die."

According to the Minister, running a telecommunications network business is pretty difficult and industry players should not sit down for their businesses to collapse.

In November 2017, leading providers of mobile telecommunication services in the country, Airtel and Tigo, announced the launch of a joint brand.

The brand was to advance their commitment to providing the best mobile and fixed telephony service and solutions to consumers and businesses.

The talents, technologies and tactical expertise of Airtel and Tigo are now unified as AirtelTigo.

Lauding such a smart move to make the networks more formidable, Mr Ahenkorah stated that his Ministry will embark on a strategic industrialisation programme to support Small Medium Enterprises (SMEs) in the country.

He believes the programme will strengthen, drive as well as make the telecom industry flourish.

"The SMEs have supported our economy up and today and we have to do everything possible to make them feel important so they can keep supporting the economy," he said.

The Deputy Trade Minister added that "It is the reason for coming up with legislation acts to have an enterprise authority and the National Board for Small Scale industries into a regulatory body that will assist SMEs to do better".

For her part, the Chief Executive Officer of AirtelTigo, Mitwa Kaemba Ng'ambi, was emphatic the way of doing business now is different from what it used to be a few years ago and with it comes competition.

"Now for businesses to stay competitive, they need to be more agile, more efficient, more innovative and generally just continue to run and evolve with the changing times," she said.

She believes AirtelTigo is scaling competition well by helping emerging businesses to evolve and do better by addressing all their communications needs.

"Emerging enterprises are key growth drivers for the economy and AirtelTigo see immense opportunity in serving not only the well-established corporates, government agencies but also the best small and medium enterprises," she said.

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