Election campaigns might seem like they're fought on campaign buses and in shopping malls, because that's where we see political leaders on the news.
But a lot of political activity is happening online, out of the spotlight.
On Facebook, political parties can buy ads and target them to small groups of people, depending on where they live, how old they are, their gender, their income and even what their interests are.
We want to see that advertising to understand as much as we can about how this election campaign is playing out and to uncover the strategies and tactics of campaigners.
We need your help
ABC News is working with the Australian Ad Observatory project, a research project from the ARC Centre of Excellence for Automated Decision-Making and Society (ADM+S), and we'd like you to help out by sharing the ads you get shown on Facebook.
It's really easy. All you need to do is download an extension in your web browser and fill out a registration form.
From there, you'll be able to see the political ads you've been targeted with, and they'll also be added to the research database for further work.
Neither the ABC nor ADM+S will be able to see anything that's not an ad on your Facebook feed. All your posts, groups and conversations remain private.
All data is managed by ADM+S and not the ABC, in line with the research project's ethics approval (QUT Ethics Approval Number 4555).
The project doesn't collect any identifying information about you. When you register you'll be asked to provide some basic demographic information to help us understand how advertisers are targeting people, but these questions are optional.
However, if you would like ABC News to contact you about your participation in this project, you can leave your information in the form below.
This step is optional.
Your information will be handled according to the ABC Crowdsourcing Collection Statement and ABC Terms of Use.
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If you don't want to provide your contact details to the ABC, that's OK.
In order to take part in the research project and see how you are being targeted, you will still need to download the browser extension.
Download the extension for your browser
The extension will only work on desktop and laptop computers, and not on mobile devices.
Unfortunately, Safari browsers and mobile devices (including iPads and mobile phones) are not supported at this time.
You can read more about the project here.
If you need help installing the plug-in or have a question contact ADM+S at datadonation@admscentre.org.au
https://news.google.com/__i/rss/rd/articles/CBMicGh0dHBzOi8vd3d3LmFiYy5uZXQuYXUvbmV3cy8yMDIyLTA0LTA1L3doby1pcy10YXJnZXRpbmcteW91LW9uLWZhY2Vib29rLXRoaXMtZmVkZXJhbC1lbGVjdGlvbi1jYW1wYWlnbi8xMDA5NjU3MzDSAQA?oc=5
2022-04-05 11:10:42Z
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